MI.Business.Console

for Promomed

Update: 11.07.2023

Last week: 26 week 2023 (26.06.2023 - 02.07.2023)

Last full month: June 2023

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	6 401	-4.3%	9.5%	0.1	12 246 852	-3.5%	8.0%	0.1	-5.0%
MoM	27 172	0.5%	9.2%	0.5	51 250 344	2.2%	7.6%	0.3	-5.2%
YTD	156 901	40.7%	8.8%	2.5	286 855 718	39.5%	7.3%	2	1.0%
MAT	291 212	67.1%	8.4%	2.6	531 835 522	72.2%	7.2%	2.2	14.8%
BRAINMAX
WoW	851	-13.1%	100.0%	0	2 787 934	-12.9%	100.0%	0	-13.1%
MoM	3 508	-12.6%	100.0%	0	11 566 484	-13.9%	100.0%	0	-12.6%
YTD	19 250	80108.3%	100.0%	NA	64 623 744	71245.2%	100.0%	NA	NA
MAT	29 413	122454.2%	100.0%	NA	97 301 651	107321.9%	100.0%	NA	NA
GOLDLINE PLUS
WoW	17 764	-11.1%	47.9%	4.5	55 389 178	-9.2%	42.3%	5.2	-19.4%
MoM	82 400	-4.2%	44.5%	-1.3	254 960 769	-2.7%	39.1%	-1.7	-1.4%
YTD	462 094	33.1%	43.6%	4	1 406 957 598	35.5%	39.2%	5.2	20.8%
MAT	791 935	50.7%	44.3%	5.6	2 348 353 669	50.4%	39.4%	6.8	31.7%
MODELAX-N
WoW	22 702	-3.8%	19.7%	-0.2	7 127 939	-3.6%	10.8%	-0.2	-3.0%
MoM	99 158	-0.9%	20.1%	0.3	31 097 987	0.5%	11.0%	0.1	-2.5%
YTD	555 300	403.7%	18.7%	15	174 256 117	364.2%	10.5%	8.5	-0.2%
MAT	806 432	631.5%	14.7%	12.7	259 159 858	590.4%	8.4%	7.2	-3.5%
REDUXIN
WoW	11 733	-26.9%	31.6%	-3.2	53 642 253	-27.5%	40.9%	-4	-19.4%
MoM	62 991	2.5%	34.0%	1.3	283 318 138	5.1%	43.4%	1.5	-1.4%
YTD	362 234	3.9%	34.2%	-5.6	1 526 517 241	-0.7%	42.6%	-7.8	20.8%
MAT	615 626	9.9%	34.5%	-6.9	2 562 710 923	1.3%	43.0%	-9.9	31.7%
REDUXIN FORTE
WoW	3 459	-16.5%	9.3%	0.3	13 341 534	-19.8%	10.2%	0.1	-19.4%
MoM	15 782	9.3%	8.5%	0.8	62 375 331	15.0%	9.6%	1.1	-1.4%
YTD	85 346	35.7%	8.0%	0.9	322 441 908	37.0%	9.0%	1.3	20.8%
MAT	141 154	44.7%	7.9%	0.7	537 181 215	52.1%	9.0%	1.6	31.7%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	156 901	40.7%	8.8%	2.5	286 855 718	39.5%	7.3%	2	1.0%
BRAINMAX	19 250	80108.3%	100.0%	NA	64 623 744	71245.2%	100.0%	NA	NA
GOLDLINE PLUS	462 094	33.1%	43.6%	4	1 406 957 598	35.5%	39.2%	5.2	20.8%
MODELAX-N	555 300	403.7%	18.7%	15	174 256 117	364.2%	10.5%	8.5	-0.2%
REDUXIN CAPS	362 234	3.9%	34.2%	-5.6	1 526 517 241	-0.7%	42.6%	-7.8	20.8%
REDUXIN FORTE	85 346	35.7%	8.0%	0.9	322 441 908	37.0%	9.0%	1.3	20.8%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	291 212	67.1%	8.4%	2.6	531 835 522	72.2%	7.2%	2.2	14.8%
BRAINMAX	29 413	122454.2%	100.0%	NA	97 301 651	107321.9%	100.0%	NA	NA
GOLDLINE PLUS	791 935	50.7%	44.3%	5.6	2 348 353 669	50.4%	39.4%	6.8	31.7%
MODELAX-N	806 432	631.5%	14.7%	12.7	259 159 858	590.4%	8.4%	7.2	-3.5%
REDUXIN CAPS	615 626	9.9%	34.5%	-6.9	2 562 710 923	1.3%	43.0%	-9.9	31.7%
REDUXIN FORTE	141 154	44.7%	7.9%	0.7	537 181 215	52.1%	9.0%	1.6	31.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	6 401	-4.3%	9.5%	0.1	12 246 852	-3.5%	8.0%	0.1	-5.0%
BRAINMAX	851	-13.1%	100.0%	0	2 787 934	-12.9%	100.0%	0	-13.1%
GOLDLINE PLUS	17 764	-11.1%	47.9%	4.5	55 389 178	-9.2%	42.3%	5.2	-19.4%
MODELAX-N	22 702	-3.8%	19.7%	-0.2	7 127 939	-3.6%	10.8%	-0.2	-3.0%
REDUXIN CAPS	11 733	-26.9%	31.6%	-3.2	53 642 253	-27.5%	40.9%	-4	-19.4%
REDUXIN FORTE	3 459	-16.5%	9.3%	0.3	13 341 534	-19.8%	10.2%	0.1	-19.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	27 172	0.5%	9.2%	0.5	51 250 344	2.2%	7.6%	0.3	-5.2%
BRAINMAX	3 508	-12.6%	100.0%	0	11 566 484	-13.9%	100.0%	0	-12.6%
GOLDLINE PLUS	82 400	-4.2%	44.5%	-1.3	254 960 769	-2.7%	39.1%	-1.7	-1.4%
MODELAX-N	99 158	-0.9%	20.1%	0.3	31 097 987	0.5%	11.0%	0.1	-2.5%
REDUXIN CAPS	62 991	2.5%	34.0%	1.3	283 318 138	5.1%	43.4%	1.5	-1.4%
REDUXIN FORTE	15 782	9.3%	8.5%	0.8	62 375 331	15.0%	9.6%	1.1	-1.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

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VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

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TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

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MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

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MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

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WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

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MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

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MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

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SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

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MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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